M & E introduces real world concepts, skills and underlying business foundations required for the understanding and development of marketing. Elements such as promotion, pricing, selling, product/service management, distribution, financing, and  marketing-information management are covered  Advertising aspects of the course focus on the creation, execution, transmission, and evaluation of commercial messages in various media intended to promote and sell products, services, and brands.  M & E includes instruction in advertising theory, marketing strategy, advertising design and production methods, campaign methods and techniques.

This course also offers a framework for understanding the entrepreneurial process. Students will be able to assess their personal fitness for a career as an entrepreneur and take part in teaching methods, which include case studies, guest speakers with entrepreneurial experiences, and team projects.  Objectives are for students to learn the skills needed to effectively organize, develop, create, and manage their own business. The major course project is to develop and market an actionable business plan. Students enrolled in marketing classes will be eligible to participate in DECA, a national student organization sponsoring regional and national marketing competitions.